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The automotive CRM built for how dealerships work.

DealerCloud connects customer activity, sales workflows, communication, and performance visibility in one platform built on Salesforce Agentforce Automotive.

Book a Demo See the DGDG Results
Developed and tested across 15 DGDG dealerships
Built by
DGDG
Distribution & Ecosystem Partner
Cars Commerce
Technology Platform Partner
Salesforce
New Lead · Cars.com 2m
Jordan Ellery
Audi Q8 Prestige · VIN …4352
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The Problem

Your CRM should connect the sale, not slow it down.

Dealership teams lose momentum when lead sources, customer history, communication, inventory context, and follow-up tasks sit in separate systems. DealerCloud is designed to bring those workflows into one operating view for salespeople, managers, and dealer groups.

Lead sources
Customer history
Communication
Inventory & tasks
One operating view
Salespeople · Managers · Dealer groups
Product

One place to manage the customer journey.

DealerCloud is an automotive CRM developed from DGDG's operating experience and built on Salesforce Agentforce Automotive. It is intended to connect lead activity, customer context, showroom execution, team follow-up, and performance visibility in one platform.

PilotAvailable in the current pilot GACommitted for initial general availability PlannedPublished product direction
Pilot
Lead intake & routing
Bring inbound leads into a consistent workflow and assign the next action clearly.
Pilot
Customer profile & activity
Give teams one view of customer details, vehicle interest, activity, and follow-up history.
GA
Calls, texts & email
Connect customer conversations to the record so the next person knows what happened and what comes next.
Pilot
Tasks & follow-up
Turn lead and customer activity into clear follow-up work for salespeople and managers.
Pilot
Showroom & check-in
Support a consistent check-in and sales workflow without losing customer context.
Pilot
Deal & opportunity workflow
Keep the opportunity, deal, and ownership history aligned around one sales process.
Pilot
Inventory context
Bring relevant inventory information into the sales workflow.
Pilot
Manager visibility
Help leaders monitor workload, follow-up, pipeline, and team performance, and coach from current activity rather than yesterday's report.
Pilot
Multi-rooftop operations
Support store-specific workflows and permissions while enabling group-level operating insight.
Pilot
DMS connectivity
Exchange customer, sales, service, and related data with supported DMS workflows. CDK connectivity runs via Fortellis today.
Pilot
AI & automation
Use approved AI and automation capabilities to summarize activity, surface priorities, and reduce manual work.
Planned
Mobile
Give dealership users a mobile experience for approved on-the-go workflows.

Availability labels reflect the current pilot program and are finalized in the general-availability feature matrix.

Results · DGDG Case Study

Built in dealerships. Measured in dealership performance.

DGDG developed DealerCloud from its own dealership operating experience and tested the platform across 15 dealerships. A February 2026 Cars Commerce announcement reported shorter average sales cycles, higher internet-lead close rates, and stronger new-hire sales during initial testing.

DGDG · First production customer · 15 dealerships
DGDG logo
30–40%
shorter average sales cycle
Initial testing across DGDG's 15 dealerships
30%
lift in internet-lead close rate
Initial testing across DGDG's 15 dealerships
38%
more sales for new hires
Initial DealerCloud testing at DGDG

Results from initial DealerCloud testing, as reported by Cars Commerce on February 4, 2026. Full methodology documentation is in progress; these figures carry this qualifier wherever they appear.

Platform

Salesforce | Technology Platform Partner

DealerCloud combines dealership-designed workflows with Salesforce Agentforce Automotive, the technology platform foundation identified in the public DealerCloud launch announcement.

A connected data and AI foundation for automotive retail.

Built on Salesforce Agentforce Automotive, DealerCloud provides a technology foundation for connected dealership data, automation, and AI-assisted workflows. Specific capabilities are identified by Pilot, GA, or Planned availability as the product moves toward general availability.

One customer, one viewPilot
Sales and service context combined across dealerships: owned vehicles, service history, and open opportunities in one place.
Automation & reportingPilot
Configurable automations for follow-ups, tasks, and stage updates, with interactive dashboards at the group, store, or team-member level.
AI-assisted workflowsPilot
Communication summaries on open opportunities, account history and scoring on new leads, and built-in email proofreading and response generation.

Capabilities shown carry Pilot, GA, or Planned labels until general availability.

Partnership

Connected to the automotive retail ecosystem.

Cars Commerce is DealerCloud's Distribution & Ecosystem Partner, helping connect DealerCloud with the broader automotive retail market and technology ecosystem.

01
Modern lead deliveryStructured, API-based delivery that moves beyond ADF formats and ingests cleanly into Salesforce workflows.
02
Execution after the clickMarketplace demand lands in a consistent CRM workflow: cleaner leads, fewer duplicates, clearer next actions.
03
Proof of ROI dealers trustMarketplace spend → lead → CRM activity → sale, visible inside the dealer's system of record, with calls attributed to their source.
DealerCloud
The marketplace
flywheel
01
Cars.com generates high-intent demand
02
DealerCloud improves execution
03
Better outcomes feed the marketplace
Stronger dealers → better shopper experiences → stronger marketplace performance.
Integrations

Simplify your integrations.

From DMS to IMS, valuation to communication, connect the tools your dealership already runs. ADF and API import delivers leads to one place, deduplicated at the store and group level.

DMSDigital retailVoice & call trackingSMS Email & marketingInventoryMarketplace leadsAnalytics
CDKPilot · via Fortellis
FortellisPilot
RoadsterPending confirmation
DialpadPending confirmation
CallboxPending confirmation
Car WarsPending confirmation
BirdPending confirmation
InfobipPending confirmation
VinSolutionsPending confirmation
TekionPending confirmation
Reynolds & ReynoldsPending confirmation

Names reflect DealerCloud's internal integration roadmap and DGDG's implementation. Commercial availability is confirmed per integration before general availability.

About

Developed by DGDG. Distributed with Cars Commerce. Built on Salesforce Agentforce Automotive.

DealerCloud LLC is an automotive CRM developed and incubated by DGDG, the Del Grande Dealer Group. In February 2026, Cars Commerce, DGDG, and Salesforce publicly announced their collaboration around DealerCloud, following initial testing across DGDG's 15 dealerships.

DGDG logo
Role

Developer, incubator, first production customer, and named case study.

Cars Commerce logo
Role

Distribution & Ecosystem Partner.

Salesforce logo
Role

Technology Platform Partner.

DealerCloud is a Salesforce-based automotive CRM developed by DGDG for dealership executives and sales teams.

Detailed security, privacy, and data-handling documentation is shared during evaluation. Privacy Notice, Terms of Use, and Accessibility Statement publish with general availability.
FAQ

Frequently asked questions.

What is DealerCloud?

DealerCloud is an automotive CRM developed and incubated by DGDG and built on Salesforce Agentforce Automotive. It brings lead management, customer activity, communication, showroom workflows, and performance visibility into one platform designed around the daily work of automotive retail.

Who is DealerCloud for?

Dealer executives and sales leaders across all dealerships, from single rooftops to multi-store groups. IT and operations teams evaluating architecture and integrations are supported during the demo process.

Is DealerCloud available today?

DealerCloud is currently available through a pilot program, with general availability coming soon. Book a demo to discuss fit and current pilot availability.

Is DealerCloud built on Salesforce?

Yes. DealerCloud was publicly introduced as a CRM built on Salesforce Agentforce Automotive, with Salesforce as Technology Platform Partner.

What is Cars Commerce's role?

Cars Commerce is DealerCloud's Distribution & Ecosystem Partner, helping connect DealerCloud with the broader automotive retail market and technology ecosystem.

What AI capabilities are included?

DealerCloud is built on Salesforce Agentforce Automotive, which provides the foundation for connected data, automation, and AI-assisted workflows. Specific AI capabilities are identified as Pilot, GA, or Planned as the product moves toward general availability.

How can I see the product?

Book a demo using the form below for a walkthrough tailored to your rooftop structure, current CRM, and DMS.

Book a Demo

See how DealerCloud fits your dealership.

Request a walkthrough focused on your current CRM, DMS, rooftop structure, and sales workflow.

Now in Pilot · GA Coming Soon
30–40%shorter sales cycle
30%lift in close rate
38%more new-hire sales
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